Friday, October 13, 2006

::SEVA:: The (RED) Manifesto and the Nobel Peace Prize

All Seva is worthy of acknowledgment. I'm highlighting two for today.

Today marks the launch of (RED) products which will be available at Gap, Motorola, Converse, and Apple stores. (RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT) RED branded products. A percentage of each (PRODUCT) RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa.

What's the meaning of the parentheses or brackets? Well, we call them "the embrace." Each company that becomes (RED) places its logo in this embrace and is then elevated to the power of red. Thus the name -- (PRODUCT)RED.

Secondly, the Nobel Peace Prize was awarded to Muhammed Yunus, a Bangladeshi banker. Here is some more information about him from a profile on the BBC:

Muhammad Yunus is often referred to as "the world's banker to the poor". His life's work has been to prove that the poor are credit-worthy. His revolutionary Grameen (Village) banking system is estimated to have extended credit to more than seven million of the world's poor, most of them in Bangladesh, one of the poorest nations in the world. The vast majority of the beneficiaries are women.

His "micro-finance" initiative reaches out to people shunned by conventional banking systems - people so poor they have no collateral to guarantee a loan, should they be unable to repay it.

Mr Yunus' has tried to tranform the vicious circle of "low-income, low saving and low investment" into a virtuous circle of "low income, injection of credit, investment, more income, more savings, more investment, more income".

1 comment:

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